One great benefit of marketing is that on an ongoing basis it allows people to give you feedback about your business and what you offer. Through your marketing activities and a strong corporate identity you will be generating feedback from your customers they will either support you or they won’t. A company can enhance its company logo branding simply by listening to customers and potential customers. People want to be heard; when they know that they have a go-to brand that provides exactly the service they are asking for, they will have no need to go anywhere else. If you don’t present yourself clearly and you cannot offer what they want then they might well vote with their feet and walk away. This is why branding and having the right corporate identity is so critical to the success of a business.